Hej there,

I am Katharina.

I am a marketing strategist and art director with a passion for meaningful communication. My work is rooted in 15 years of experience across the marketing landscape. One of my favorite marketing quotes is by Seth Godin:

“People do not buy goods and services. They buy relations, stories, and magic.”

This resonates deeply with me because, ultimately, purchase decisions are emotional. I build on this knowledge to create relevant marketing communications that provide real value. Curiosity is my compass; I look for the multiple sides of every story to create space for a genuine connection between a brand and its audience.

The Founder’s Perspective

Having co-founded and led my own brands in the beauty and skincare space, I know firsthand that building a business is a journey of both big visions and small details. I’ve sat on both sides of the table, and I understand the practical – and emotional – challenges founders face every day.

A Collaborative Network

Through my years in marketing leadership and media production, I’ve had the opportunity to work with many talented individuals. I’m happy to share this network and the insights I’ve gathered to help you stand out. My goal is simply to be a helpful resource and a steady hand as we shape your brand together.


EXPERIENCE

Brand Strategist & Creative Director

Since 2024 (maternity leave from 07/2025)

Head of Sales (part-time)

Trendify

Since 2024

Head of Sales

NUI Cosmetics

2022–2023

Co-founder & CEO

BINU Beauty & Sandawha Skincare

2016–2021

Head of Marketing

TEATOX

2015

VP Marketing

unu Motors

2014

Junior Planner

Scholz & Friends Strategy Group

2012-2013

EDUCATION

MA Marketing Communications

University of Westminster, London

Digital Marketing & E-Commerce

Google Career Certificate

BA History of Art & Economics

Humboldt University, Berlin