Hej there,
I am Katharina.
I am a marketing strategist and art director with a passion for meaningful communication. My work is rooted in 15 years of experience across the marketing landscape. One of my favorite marketing quotes is by Seth Godin:
“People do not buy goods and services. They buy relations, stories, and magic.”
This resonates deeply with me because, ultimately, purchase decisions are emotional. I build on this knowledge to create relevant marketing communications that provide real value. Curiosity is my compass; I look for the multiple sides of every story to create space for a genuine connection between a brand and its audience.
The Founder’s Perspective
Having co-founded and led my own brands in the beauty and skincare space, I know firsthand that building a business is a journey of both big visions and small details. I’ve sat on both sides of the table, and I understand the practical – and emotional – challenges founders face every day.
A Collaborative Network
Through my years in marketing leadership and media production, I’ve had the opportunity to work with many talented individuals. I’m happy to share this network and the insights I’ve gathered to help you stand out. My goal is simply to be a helpful resource and a steady hand as we shape your brand together.
EXPERIENCE
Brand Strategist & Creative Director
Since 2024 (maternity leave from 07/2025)
Head of Sales (part-time)
Trendify
Since 2024
Head of Sales
NUI Cosmetics
2022–2023
Co-founder & CEO
BINU Beauty & Sandawha Skincare
2016–2021
Head of Marketing
TEATOX
2015
VP Marketing
unu Motors
2014
Junior Planner
Scholz & Friends Strategy Group
2012-2013
EDUCATION
MA Marketing Communications
University of Westminster, London
Digital Marketing & E-Commerce
Google Career Certificate
BA History of Art & Economics
Humboldt University, Berlin