Hej there,
I am Katharina.
I am a digital marketing consultant with a passion for meaningful communication. My mission is to create magnetic brands.
One of my favorite marketing quotes comes from Seth Godin:
“People do not buy goods and services. They buy relations, stories, and magic.”
It resonates deeply with me — because in the end, purchase decisions are emotional. With my work, I build on this knowledge and create relevant marketing communications that create value for customers.
Curiosity is my compass. I see multiple sides of every story, creating space for genuine connection between customers and brands. This perspective is the foundation of how I help individuals and brands stand out with authenticity and emotional impact.
EDUCATION
MA Marketing Communications
University of Westminster, London
Digital Marketing & E-Commerce
Google Career Certificate
BA History of Art & Economics
Humboldt University, Berlin
EXPERIENCE
Freelance Digital Marketing Consultant
Since 2024 (maternity leave from 07/2025)
Head of Sales (part-time)
Trendify
Since 2024
Head of Sales
NUI Cosmetics
2022–2023
Co-founder & CEO
BINU Beauty & Sandawha Skincare
2016–2021
Head of Marketing
TEATOX
2015
VP Marketing
unu Motors
2014
Junior Planner
Scholz & Friends Strategy Group
2012-2013
Services
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Drawing from my entrepreneurial experience, I offer sharp, solution-focused strategies that drive real results.
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From crafting engaging content to selecting the right toolset, I can help you connect with your audience and drive real results.
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Content strategy rooted in search marketing insights, crafting compelling narratives.
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Build a brand that truly stands out. No vanilla branding, please!