Work with me
Clarity and craft
Building a brand is about more than an aesthetic; it’s about carving a legacy. Whether you are launching a new vision or evolving an existing identity to reflect your growth, I help you find the clarity needed to lead.
My approach is built on 15 years of high-stakes experience—from strategic planning in Germany’s top creative agencies and VP Marketing roles to the hands-on reality of being a CEO. While my own founder journey began in the beauty industry, I now partner with entrepreneurs across all sectors who value intentional, high-end communication.
Every project is unique. While I have curated three distinct paths for our collaboration, I also offer tailored solutions. From a strategic update of your current profile to building a brand’s visual architecture from scratch, I align my craft with your specific milestones.
You bring the vision. I provide the strategic shortcuts and visual authority to turn it into an invaluable asset.
Three paths for our collaboration
01
Brand Audit
For founders who need a fresh perspective and professional strategic guidance.
The Focus: Identifying the essentials and clearing the path forward.
The Output:
A 6-Hour Strategic Collaboration. A flexible resource used for high-level consulting, an audit of your current brand, marketing or dedicated art direction to realign your visual output. 15 Years of Strategic Insight in a 6-Hour Collaboration.
You receive my curated frameworks for Target Group Mapping and Value Proposition – a straightforward guide to help you stay on track and maintain brand consistency after our sessions.
Investment: From €2 200
02
Legacy Architecture
A solid strategic foundation and a complete visual identity.
The Focus: For those who want a cohesive look and feel that they can start using right away.
The Output:
The Strategic Foundation. All elements of the Strategic Compass, ensuring your new look is rooted in a clear Value Proposition.
Bespoke Visual Architecture. A comprehensive Logo Suite, a curated Typography pairing, and a Color Palette designed to reflect your brand's soul.
The Launch Toolkit:
10 Signature Social Media Templates to maintain aesthetic consistency from day one.
The Image Vault: A hand-picked selection of license-free photography that defines your brand’s aesthetic "world."
The Brand Manifesto (Press Release): A professionally crafted press release or "Launch Story" that translates your new identity into a compelling narrative for media and partners.
Investment: From €4 400
03
Strategic Suite
For founders seeking a "CMO-level" partnership and immersive creative leadership.
The Focus: A deep dive into your brand’s world, creating a full digital and visual framework that is both cohesive and future-proof.
The Output:
The Deep Dive: Includes everything in 01 & 02, ensuring your brand’s core is strategically sound and visually unified.
Digital Architecture: A custom Website Design Framework ready for development with a user journey that reflects your brand’s values.
Art Direction Blueprint: An extended Visual Moodboard and photography brief. This serves as the definitive aesthetic guide for your future photo shoots, ensuring every piece of content feels on-brand.
The Extended Identity: Additional brand elements – such as custom icons, patterns, or brand-specific textures – to ensure a rich, consistent experience across all touchpoints.
Investment: From €6.500 or custom project retainer
FAQs
How do we work together?
1
Every brand journey is unique, but my process follows a consistent skeleton. Depending on your needs and the package you choose, we can add more 'meat' to specific phases – diving deeper into strategic audits or expanding the visual ecosystem as required.
1. The Strategic Deep-Dive After our initial discovery call, I send you a curated set of questions designed to peel back the layers of your business. Your answers become the foundation of our strategy – ensuring we aren't just creating a "look," but a business asset.
2. The Concept Reveal Using the strategy as our guide, I develop three distinct visual concepts. Each one represents a different way to interpret your brand’s soul. Together, we review these paths and select the one that feels like the truest version of your future icon.
3. Implementation & Evolution A brand isn't finished when the files are delivered; it’s finished when it’s alive. 1–2 months after the handover, we reconnect to review the implementation process. We look at how the brand is breathing in the real world and make any necessary refinements to ensure total consistency.
How do I get started?
2
Getting started is simple. Reach out through our contact form or schedule a call – I will walk you through the next steps and answer any questions along the way.
What makes you different?
3
With 15 years of experience – including roles as a VP of Marketing and a brand founder – I don’t just care if your brand looks cool, I care if it works. I’ve lived the pressure of scaling international brands, so when I build your visual architecture, I’m building it to support your growth, not just to win design awards.
How can I contact you?
4
The best way to start is by filling out the Collaboration Form below. It’s designed to give me a high-level view of your brand’s current milestone and your vision for the future.
Once I’ve reviewed your notes, I will reach out within 48 hours to schedule an initial discovery call.
Prefer a direct line? For press inquiries, speaking engagements, or if you simply prefer a direct conversation, you can reach me at: info@katharinakronaas.com
Get In Touch
Whether you have a clear brief or just a feeling that something needs to change, I’m here to listen. Based in Sweden, working with founders everywhere. Expect a thoughtful response within 48 hours.
Prefer a direct line? info@katharinakronaas.com